Cryptoart is rebooting. And this time, we’re solving real problems.
Before launching the original Cryptoart brand in 2013, I spent over a decade selling physical art prints online. As enjoyable as it was, I couldn’t help but get discouraged by the number of people who bought limited edition reproductions believing they were good investments.
The harsh reality? Physical art prints rarely appreciate because they can’t develop liquid secondary markets.
At the core of this issue is the friction associated with physical conveyance between collectors: shipping coordination, marketing to find buyers, condition disputes, and authentication concerns. These friction points prevent most physical collectibles from ever developing a meaningful aftermarket.
Enter Pairable NFTs
Pairable NFTs represent a fundamental reimagining of physical-digital ownership that eliminates conveyance friction entirely. Pairable NFTs are essentially redeemable NFTs with one key difference - they can be un-redeemed by destroying the validity of the physical they are paired with. Pairable NFTs have all the portability and provenance of an NFT, but ensure only one physical limited edition version exists.
I honestly believe this will change the way art is collected. You can read more in our documentation.
A “Soft” Reboot
Today marks the beginning of our soft reboot. In the period, existing collectors of Legacy Cryptoart can start the claim process.
In the coming weeks we will resume growing the collection with new artists. Stay tuned!
Troy Fearnow, Founder.